Slides That Stick: How to Make PowerPoint Your Ally Let’s be honest: as marketers, we spend much time fiddling with
VTS - The Empathy Building Technique VTS or Visual Thinking Strategies was one of the highlights of my
Price Power - The Hidden Metric Bridging Marketing and Finance In boardrooms worldwide, marketers' comments are often overshadowed by finance colleagues.
The Difference Between Marketing Strategy and Advertising Tactics I realized I often use interchangeably (marketing) strategy with advertising (tactics). I
Compounding - The Most Powerful Force in the Universe In the marketing domain, there is a superpower so impressive that even
Navigating the 1st Year of the genAI Revolution in Marketing As I am about to "close the books" for 2023,
Artificial Intelligence and Creativity In the future, all creative marketing processes will be governed by AI.
Engineering Marketing - How Systems Engineering Can Boost Your Marketing Success When I started this blog, I dreamed of the day I would
Marketing The Truth About Marketing Science What is the meaning of Marketing Science? Is Marketing Art or Science?