Total Marketing Effectiveness Is Much More Than Advertising Effectiveness

My job title said Marketing Effectiveness, Senior Director. For years. But when

Social is TV. Are You Measuring It That Way?

The way I keep in touch with my friends on social media

Measure What Matters for Marketing

Sales is the only metric that matters in marketing. If marketing doesn’

AI Is Replacing Writing, and It’s Making Our Thinking Worse

Stop prompting. Start writing. When AI replaces writing, we become stupider. Admit

Advertising Is Improv On a Bigger Budget

Advertising + Standup Comedy = LOVE We write briefs, frameworks, guidelines, and new testing

The Uncool Audience Problem

Your best customer is 54 and completely invisible to your media plan.

Your Ads Are Funding AI Garbage. Here's How to Stop

AI slop is everywhere. From the cat video my mom sends me

Super Bowl 2026 Ads are Memory Engineering Devices

Super Bowl LX was the year's most expensive memory-building opportunity

Advertising Alone Cannot Create Brand Premiumness

Most non-luxury brands try to advertise their way into premium pricing. Nearly

What Cheetos, Geiko and Lindt Understand That Most Brands Don’t

Last week, in a meeting about brand strategy, someone asked me whether

The ROI of Art

Last time I checked, the debate about data killing creativity was still

It Will Always Be About: “The Work. The Work. The Work.”

My love story with advertising started inside an old movie theatre, on