3 Reasons Why Social Live-Streaming Shopping is the Future of E-commerce

The fantastic growth rate of e-commerce during 2020 is a signal that change is coming faster than expected to our beloved industries. Whether we like it or not, the retail transformation is irreversible and permanent. But while we are adapting to this new normal, what can the future of e-commerce surprise us with? In my view, the future belongs to live streaming shopping over social channels.

Deeply understanding your customers
Creating excitement and brilliantly showcasing the product
Using scarcity triggers

3 Habits Every Marketer Needs to Try This Year

The fantastic book “Atomic Habits” by James Clear changed my life! I vividly remember the dreamlike beach of Ko Poda in Krabi, Thailand, where I dived into it. The book’s key insight was no novelty to me, but James’s storytelling somehow convinced me to change my mindset. To build a habit, you need to do something for 30 days continously, and then it becomes a part of you. What habits can you build as a marketer to be a better version of yourself?

Why Are Marketers so Obsessed on Millennials and What to Do about It

We love millennials! Millennials are different; they are sharp, open-minded, techy, digital, and the perfect fit for our brand, whatever brand we might own. In digital apps, books, consumer package goods, or alcoholic drinks, millennials are the magic solution to our marketing segmentation. Is this the myth of the last decade in Marketing? One that we fell so quickly into its trap. Because if you work in Marketing, there is a high chance that you are a millennial. Just remember, you are not the consumer.

Stop Using Marketing Research like a Drunk Uses a Lamppost

We often ask consumers what we want to hear and are overly enthusiastic when their answers match our needs. A concept validation is mistakenly seen as a sign of research success. We should be disappointed when the research outcome is clean; we should ask for new insights, not a confirmation. Research should be about learning something new. Let’s not forget: we are not the consumer. And if we think we could know in advance what they precisely want from our vantage point, we are maybe wrong.