The fantastic growth rate of e-commerce during 2020 is a signal that change is coming faster than expected to our beloved industries. Whether we like it or not, the retail transformation is irreversible and permanent. But while we are adapting to this new normal, what can the future of e-commerce surprise us with? In my view, the future belongs to live streaming shopping over social channels.
Deeply understanding your customers
Creating excitement and brilliantly showcasing the product
Using scarcity triggers