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engineering marketing

the world of brands seen through the eyes of an engineer

Blog Articles
My Media Portfolio
About Sorin Patilinet

Top Posts

Are Product Line Extensions the Best Strategy to Grow Your Core Brand?
#10 Spend more time on your consumers, not your marketing bubble
#7 The Long Term Impact Of Advertising Exists
#8 Be skeptical of trends, yet decisive when spotting a winner
#9 Few people think much about your brand. Sorry. Get over it.

Blog archive

December 2020 (1)
October 2020 (4)
September 2020 (5)
August 2020 (4)
July 2020 (5)
June 2020 (4)
May 2020 (4)
April 2020 (2)
March 2020 (1)
February 2020 (2)

Engineering Marketing Blog

Are Product Line Extensions the Best Strategy to Grow Your Core Brand?

3 Reasons Why Social Live-Streaming Shopping is the Future of E-commerce

3 Habits Every Marketer Needs to Try This Year

Why Are Marketers so Obsessed on Millennials and What to Do about It

Stop Using Marketing Research like a Drunk Uses a Lamppost

Why People Don’t Skip Advertising

Why Viewers Skip Video Ads

#25 Dear Marketer, You Should Install an Ad-Blocker.

#24 Marketers Love Numbers, yet Traffic-lights Help Them More

#23 Advertising Works Best When It Transfers Positive Emotions

#22 Let’s Stop Calling Everything Digital

#21 Negative Emotions in Advertising

#20 Can Advertising and Promotions Work Together?

#19 Why Evolving Your Brand’s Packaging and Identity is Often a Bad Idea

#18 How Can You Make Your CFO Happy?

#17 In the World of Brands, David Rarely Beats Goliath.

#16 Attention Is the Hottest Trend in Marketinglandia

#15 Halo Effects the Holy Grail of Marketing

#14 Augmented Reality – How Brands Move Past the Gimmick Element?

#13 The 3 Things a Marketer Has to Be Passionate About

#12 Music + Advertising = Love

#11 Fight Politely for Attention

#10 Spend more time on your consumers, not your marketing bubble

#9 Few people think much about your brand. Sorry. Get over it.

#8 Be skeptical of trends, yet decisive when spotting a winner

#7 The Long Term Impact Of Advertising Exists

#6 A positive ROI is table-stakes, brand growth requires more

Discard the Surveys, Understand People’s Past Actions and Behaviors

#4 Creative is the #1 accelerator

#3 Invest in Mass Media

#2 Build Penetration

#1 Focus on Sales

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