blog archive Advertising Wearout is a Myth First-Party Data Marketing Is a Heated Race When Was the Last Time You Said No To More? Some Alternatives to “Make the Logo BIGGER” 3 Books On Marketing I Loved To Re-read Last Year My Marketing Predictions for 2021 How to Talk to Kids About Working in Advertising Are Product Line Extensions the Best Strategy to Grow Your Core Brand? 3 Reasons Why Social Live-Streaming Shopping is the Future of E-commerce 3 Habits Every Marketer Needs to Try This Year Why Are Marketers so Obsessed on Millennials and What to Do about It Stop Using Marketing Research like a Drunk Uses a Lamppost Why People Don’t Skip Advertising Why Viewers Skip Video Ads Dear Marketer, You Should Install an Ad-Blocker. Marketers Love Numbers, yet Traffic-lights Help Them More Advertising Works Best When It Transfers Positive Emotions Let’s Stop Calling Everything Digital Negative Emotions in Advertising Can Advertising and Promotions Work Together? Why Evolving Your Brand’s Packaging and Identity is Often a Bad Idea How Can You Make Your CFO Happy? In the World of Brands, David Rarely Beats Goliath. Attention Is the Hottest Trend in Marketinglandia Halo Effects the Holy Grail of Marketing Augmented Reality – How Brands Move Past the Gimmick Element? The 3 Things a Marketer Has to Be Passionate About Music + Advertising = Love Fight Politely for Their Attention Spend More Time on Your Consumers, Not Your Marketing Bubble Few People Think Much About Your Brand. Sorry. Get Over It. Be Skeptical of Trends, yet Decisive When Spotting a Winner The Long Term Impact Of Advertising Exists A Positive Roi Is Table-stakes, Brand Growth Requires More Discard the Surveys, Understand People’s Past Actions and Behaviors Creative Is the #1 Accelerator of Your Marketing Communication Invest in Mass Media, If You Afford It Building Penetration is The Right Way to Grow Focus on Sales to Better Understand Your Marketing Activities Get notified when a new article is posted, join the ENGINEERING MARKETING community Email Address: Follow Share this:Click to share on Twitter (Opens in new window)Click to share on Facebook (Opens in new window)