blog archive

Advertising Wearout is a Myth

First-Party Data Marketing Is a Heated Race

When Was the Last Time You Said No To More?

Some Alternatives to “Make the Logo BIGGER”

3 Books On Marketing I Loved To Re-read Last Year

My Marketing Predictions for 2021

How to Talk to Kids About Working in Advertising

Are Product Line Extensions the Best Strategy to Grow Your Core Brand?

3 Reasons Why Social Live-Streaming Shopping is the Future of E-commerce

3 Habits Every Marketer Needs to Try This Year

Why Are Marketers so Obsessed on Millennials and What to Do about It

Stop Using Marketing Research like a Drunk Uses a Lamppost

Why People Don’t Skip Advertising

Why Viewers Skip Video Ads

Dear Marketer, You Should Install an Ad-Blocker.

Marketers Love Numbers, yet Traffic-lights Help Them More

Advertising Works Best When It Transfers Positive Emotions

Let’s Stop Calling Everything Digital

Negative Emotions in Advertising

Can Advertising and Promotions Work Together?

Why Evolving Your Brand’s Packaging and Identity is Often a Bad Idea

How Can You Make Your CFO Happy?

In the World of Brands, David Rarely Beats Goliath.

Attention Is the Hottest Trend in Marketinglandia

Halo Effects the Holy Grail of Marketing

Augmented Reality – How Brands Move Past the Gimmick Element?

The 3 Things a Marketer Has to Be Passionate About

Music + Advertising = Love

Fight Politely for Their Attention

Spend More Time on Your Consumers, Not Your Marketing Bubble

Few People Think Much About Your Brand. Sorry. Get Over It.

Be Skeptical of Trends, yet Decisive When Spotting a Winner

The Long Term Impact Of Advertising Exists

A Positive Roi Is Table-stakes, Brand Growth Requires More

Discard the Surveys, Understand People’s Past Actions and Behaviors

Creative Is the #1 Accelerator of Your Marketing Communication

Invest in Mass Media, If You Afford It

Building Penetration is The Right Way to Grow

Focus on Sales to Better Understand Your Marketing Activities