Media
Articles
My work has been featured in publications such as Marketing Week, Business Insider, The Drum, DigiDay, and WARC.
I write about creative excellence, the role of consumer attention in optimizing advertising, and best-in-class marketing strategies.
- Marketing effectiveness encompasses everything from price to distribution - Marketing Week - December 2024
- Attention is advertising’s currency, let’s agree on its value - Marketing Week - September 2024
- Building an effectiveness culture at Mars - Marketing Week - January 2024
- WARC White Paper on Building a Culture of Effectiveness - WARC - June 2023 - link
- WFA appoints new Insight Forum chair - WFA - December 2022
- “Salary Survey 2022: Marketing asserts its strategic power” – MarketingWeek – February 2022 – link
- “How Mars Measures the Emotional Impact of Video Ads” – Marketing Dive – September 2021 – link
- “Introducing ACE the Mars Ad testing tool” – Business Insider – August 2021 – link
- “From Attention to Action” – The Attention Council White Paper – March 2021 – link
- “Mars’ neuroscientist explains the two-second online engagement rule” – The Drum – October 2020 – link, pdf
- “Use Negativity at your own peril” – The Drum – September 2020 – link, pdf
- “You get 2 seconds to engage consumers online” – The Drum – August 2020 – link, pdf
- “Mars sees potential in attention metrics” – WARC – June 2020 – link
- “Why Mars is more interested in measuring attention, not impressions” – Digiday – March 2020 – link, pdf
Podcasts
- On Strategy Showcase - Meet the brand side architects of effectiveness - Fergus O’Carroll - 2024 - link
- Data Malarkey: Why does marketing need to become more like engineering? - Sam Knowles - 2024 - link
- Shiny New Object Podcast - Tom Ollerton - 2023 - link
- The WARC Podcast - WARC - 2023 - link
- Next in Media - Mike Shields - 2023 - link
- Future Imagined - 2022 - link
Speaking
I was lucky to be invited to speak at numerous industry events and conferences over the years. Some of my presentations are available in the public domain and can be watched by clicking the links below. For others, get in touch with me.
If you want to invite me to speak click here
- Speaker at MadFest 2024, London, July 2024
- Speaker at Cannes Festival of Creativity, Cannes, June 2024
- Speaker at Possible - Miami, April 2024
- Speaker at the ARF - Audience x Science, New York, March 2024
- Guest speaker at Wharton - Visual Marketing class for MBA/Undergrad students, March 2024
- Guest speaker at Wharton – Neuromarketing class for MBA students, November 2023
- Speaker at Future of Media conference, London, October 2023
- Keynote at MRMW Europe, Berlin, October 2023
- Panelist for Kantar's Taking an AI data-driven approach to elevating your Creative Effectiveness, Virtual, September 2023
- Speaker at MadFest - Live Startup Challenge on Stage, London, July 2023
- Speaker at iCom Global Summit, Malaga, July 2023
- Guest speaker at Wharton – Visual Communication class for MBA students, March 2023
- Keynote at WFA - Marketing Effectiveness Forum, Amsterdam, November 2022
- Speaker at Future of TV, London, November 2022, video
- Speaker at Neuromarketing World Forum, Berlin, September 2022, picture
- Speaker at MadFest, London, July 2022, video
- Panelists and Speaker at iCom Global, Costa Brava, June 2022, video
- Panelist at Attention Measurement in Creative Development Testing, Virtual, May 2022
- Guest speaker at Wharton – Visual Communication class for MBA students, April 2022
- Panelist at Marketing 4.0 – virtual, March 2022
- Speaker at Digital Marketing Asia, Virtual, November 2021
- Speaker at ANA – Attention conference, Virtual, October 2021
- Keynote at CMO Digital Marketing Summit Europe, Virtual, October 2021
- Speaker at EngageCX Future of Martech, Virtual, June 2021
- Speaker at Campaign Connect, Virtual, June 2021
- Panelist at CMO Digital Summit, Virtual, June 2021, panel recording
- Keynote speaker at The Communications Summit, Prague, Virtual, May 2021
- Festival of Marketing – The Bottom Line, Virtual, March 2021
- Keynote speaker at 360 QUAL conference, Virtual, March 2021
- Attention Summit, Virtual, March 2021
- ASI Conference 2020, Interview with Richard Shotton
- FUTR Digital Experience 2020, November 2020, panel
- EFFDay Sweden – Sveriges Annonsörer, November 2020, presentation
- Attention Summit @ Teads Month of Creativity, Virtual, 2020
- “The power of creative effectiveness” – WFA Global Media Forum, London, 2020
- “Mars approach to modern measurement of media portfolio” – ARF, New York – 2017
- “A guide to implementing advanced analytics in FMCG” – Informs Analytics, San Antonio – 2015