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Media

Articles

My work was featured in publications like Marketing Week, Business Insider, The Drum, DigiDay, and WARC.

I write about creative excellence, the role of consumer attention in optimizing advertising, and best-in-class marketing strategies.

  • Building an effectiveness culture at Mars - Marketing Week - January 2024
  • WARC White Paper on Building a Culture of Effectiveness - WARC - June 2023 - link
  • WFA appoints new Insight Forum chair - WFA - December 2022
  • “Salary Survey 2022: Marketing asserts its strategic power” – MarketingWeek – February 2022 – link
  • “How Mars Measures the Emotional Impact of Video Ads” – Marketing Dive – September 2021 – link
  • “Introducing ACE the Mars Ad testing tool” – Business Insider – August 2021 – link
  • “From Attention to Action” – The Attention Council White Paper – March 2021 – link
  • “Mars’ neuroscientist explains the two-second online engagement rule” – The Drum – October 2020 – link, pdf
  • “Use Negativity at your own peril” – The Drum – September 2020 – link, pdf
  • “You get 2 seconds to engage consumers online” – The Drum – August 2020 – link, pdf
  • “Mars sees potential in attention metrics” – WARC – June 2020 – link
  • “Why Mars is more interested in measuring attention, not impressions” – Digiday – March 2020 – link, pdf

Podcasts

  • On Strategy Showcase - Meet the brand side architects of effectiveness - Fergus O’Carroll - 2024 - link
  • Data Malarkey: Why does marketing need to become more like engineering? - Sam Knowles - 2024 - link
  • Shiny New Object Podcast - Tom Ollerton - 2023 - link
  • The WARC Podcast - WARC - 2023 - link
  • Next in Media - Mike Shields - 2023 - link
  • Future Imagined - 2022 - link

Speaking

I was lucky to be invited to speak at numerous industry events and conferences over the years. Some of my presentations are available in the public domain and can be watched by clicking the links below. For others, get in touch with me.

If you want to invite me to speak click here