Articles published

• “Mars’ neuroscientist explains the two-second online engagement rule” – The Drum – October 2020 – link, pdf
• “Use Negativity at your own peril” – The Drum – September 2020 – link, pdf
• “You get 2 seconds to engage consumers online” – The Drum – August 2020 – link, pdf
• “Why Mars is more interested in measuring attention, not impressions” – Digiday – March 2020 – link, pdf

Conference presentations

• ASI Conference 2020, Interview with Richard Shotton
• FUTR Digital Experience 2020, November 2020, panel
• EFFDay Sweden – Sveriges Annonsörer, November 2020, presentation
• Attention Summit @ Teads Month of Creativity, Virtual, 2020
• “The power of creative effectiveness” – WFA Global Media Forum, London, 2020
• “Mars approach to modern measurement of media” – ARF, New York – 2017
• “A guide to implementing advanced analytics in FMCG” – Informs Analytics, San Antonio – 2015