Articles published
- “Mars’ neuroscientist explains the two-second online engagement rule” – The Drum – October 2020 – link, pdf
- “Use Negativity at your own peril” – The Drum – September 2020 – link, pdf
- “You get 2 seconds to engage consumers online” – The Drum – August 2020 – link, pdf
- “Why Mars is more interested in measuring attention, not impressions” – Digiday – March 2020 – link, pdf
Conference presentations
- Keynote speaker at 360 QUAL conference, March 2021
- ASI Conference 2020, Interview with Richard Shotton
- FUTR Digital Experience 2020, November 2020, panel
- EFFDay Sweden – Sveriges Annonsörer, November 2020, presentation
- Attention Summit @ Teads Month of Creativity, Virtual, 2020
- “The power of creative effectiveness” – WFA Global Media Forum, London, 2020
- “Mars approach to modern measurement of media” – ARF, New York – 2017
- “A guide to implementing advanced analytics in FMCG” – Informs Analytics, San Antonio – 2015