Why Are Marketers Obsessed With Millennials?
We love millennials! Millennials are different; they are sharp, open-minded, techy, digital,
Stop Using Research like a Drunk Uses a Lamppost
When I started working for Mars, one of my favorite onboarding reads
The 3 Magic Reasons Why People Don't Skip Advertising
A generalized trend every marketer should be aware of these days is
Mind-blowing Reasons People Ruthlessly Skip Advertising
As a marketer, you put in the extra hours to develop your
Dear Marketer, You Should Install an Ad-Blocker.
Dear Marketer,
You often fantasize about the hockey stick performance shape for
Marketers Love Numbers, Traffic-lights Help Them More
A good researcher helps shape smarter decisions by not feeding marketers'
Positive Emotions Make Advertising Work Like Magic
We love advertising! And we love advertising that generates emotional reactions. I
Let's Stop Calling Everything Digital
A good vocabulary shift you can make this year is to stop
Use Negative Emotions in Advertising With Care
Human emotions are indispensable vehicles for building powerful brands. Our core job
Can Advertising and Promotions Triumph Together?
Product performance, pricing & positioning, packaging and size portioning, brand positioning, advertising,
100 Reasons Why Changing Your Brand Identity Is Stupid
For this week’s post, I am going back on memory lane
3 Ways to Make Your CFO Happy
An unspoken rule of many corporations is that the CFO doesn’t