In the World of Brands, David Rarely Kills Goliath.
The world of brands is a strange mythical universe.
When I first
Attention Is Still the Hottest Trend in Marketinglandia
Attention is the hottest Marketing topic for a couple of years now.
Halo Effects: the Holy Grail of Marketing
One of the holy grails of marketing communication is the desire to
No One Will Tell You the Truth About Augmented Reality
Show me a marketer who hasn’t been sold a Virtual Reality
The 3 Signs of a Great Marketer
What does it take to be a successful, passionate marketer?
A loud
Sonic Advertising: The 100% Love Match Between Music & Ads
Sonic advertising is emerging as a pivotal trend, emphasizing the importance of
Fight Politely for Consumer Attention
Consumer attention is down to the level of a goldfish.
If the
Gift More Energy to Your Consumers At the Expense of Your Marketing Bubble
Each week, I write about brands' place in people’s minds
Very Few Consumers Believe in Brand Love. Admit It
Rethinking Brand Love: The Reality Behind Consumer Affection
Admit it, people, consumers
The Tik Tok Opportunity
Be Skeptical of Trends, yet Decisive When Spotting a Winner
We, marketers,
The Long-Term Impact of Advertising Is a Double Bonus
Have you ever wondered when you last saw a Coke or Apple
For Advertising, a Positive ROI is a Condition To Play, Brand Growth Requires More Creativity
Advertising ROI is a bit of a weird metric: finance folks love