Attention to Bad Advertising Is Declining at an Alarming Rate
Yes, people pay much less attention to bad advertising than good advertising.
Advertising
Advertising is 10x More Difficult Today Than it Was 10 Year Ago
Remember 2010? Life was 10x easier for an advertiser.
Facebook had a
The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity
The rise in media consumption doesn’t translate into more opportunities to
Advertising Wearout The Myth We Love To Believe In
I found little empirical evidence that advertising wearout exists for successful executions.
3 Strong Alternatives to "Make the Logo BIGGER"
I came across this video by chance, and I adore it, and
How to Talk to Kids About Working in Advertising?
Let’s get real, outside of our marketing bubble, real humans especially
The 3 Magic Reasons Why People Don't Skip Advertising
A generalized trend every marketer should be aware of these days is
Mind-blowing Reasons People Ruthlessly Skip Advertising
As a marketer, you put in the extra hours to develop your
Use Negative Emotions in Advertising With Care
Human emotions are indispensable vehicles for building powerful brands. Our core job
Sonic Advertising: The 100% Love Match Between Music & Ads
Sonic advertising is emerging as a pivotal trend, emphasizing the importance of
Fight Politely for Consumer Attention
Consumer attention is down to the level of a goldfish.
If the
The Long-Term Impact of Advertising Is a Double Bonus
Have you ever wondered when you last saw a Coke or Apple