Some Alternatives to “Make the Logo BIGGER”
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“Make the logo bigger” presumably performs highest in any chart of most heard sentences in communication agency feedback sessions. I am guilty of using it several times during my career, but there is an element of truth, as always, with a marketing meme. And that truth sits comfortably somewhere in the middle of the two extremes: on one end, an ad that shows your logo as big as the entire screen, and on the other end of the spectrum, a sixty seconds movie that forgets to introduce your brand.
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