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Tag: Branding

January 14, 2021 Creative

Some Alternatives to “Make the Logo BIGGER”

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“Make the logo bigger” presumably performs highest in any chart of most heard sentences in communication agency feedback sessions. I am guilty of using it several times during my career, but there is an element of truth, as always, with a marketing meme. And that truth sits comfortably somewhere in the middle of the two extremes: on one end, an ad that shows your logo as big as the entire screen, and on the other end of the spectrum, a sixty seconds movie that forgets to introduce your brand.

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This is a representation of the world of brands, advertising and consumer insights seen through the eyes of an engineer. My name is Sorin Patilinet and for the last 15 years I’ve tried to make sense of the way consumers think and decide to buy.

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