Real People Don’t Think a Lot About Your Brand
Your target consumer probably doesn’t think about your brands as often
Consumer
Attention to Bad Advertising Is Declining at an Alarming Rate
Yes, people pay much less attention to bad advertising than good advertising.
The Resurrection of The Virtual Water-cooler Conversation ... by TikTok
TV is not dead. TV is simply no longer able to generate
Nothing Is 100% Certain in Marketing
Nothing is 100% certain in marketing. Every attempt to understand the consumer
The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity
The rise in media consumption doesn’t translate into more opportunities to
Stop Using Research like a Drunk Uses a Lamppost
When I started working for Mars, one of my favorite onboarding reads
No One Will Tell You the Truth About Augmented Reality
Show me a marketer who hasn’t been sold a Virtual Reality
Gift More Energy to Your Consumers At the Expense of Your Marketing Bubble
Each week, I write about brands' place in people’s minds