Attention to Bad Advertising Is Declining at an Alarming Rate
Yes, people pay much less attention to bad advertising than good advertising.
Media
The Resurrection of The Virtual Water-cooler Conversation ... by TikTok
TV is not dead. TV is simply no longer able to generate
The Secret Sauce Behind Emerging Brand Rise to Fame
Deep inside, every emerging brand that aspires to be famous wants to
The Advertising Opportunity Challenge in 2021 - Why Time Spent on Media Is Different From Ad Opportunity
The rise in media consumption doesn’t translate into more opportunities to
Share of Search Is the Funkiest Free Marketing Metric Now
Share of Search is the marketing metric of the day
I’ve
Dear Marketer, You Should Install an Ad-Blocker.
Dear Marketer,
You often fantasize about the hockey stick performance shape for
Invest in High Reach Media, If Your Budget Allows It
Invest in Mass Media or High Reach Media, or Media that everyone