Engineering Marketing
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Methods

Understand People’s Real Actions and Behaviors for Better Decisions
Methods

Understand People’s Real Actions and Behaviors for Better Decisions

Past behavior is a better predictor of future behavior than stated intent.
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Sorin Patilinet
Focus on Business Outcomes Impact to Precisely Understand Your Marketing Activities
KPI

Focus on Business Outcomes Impact to Precisely Understand Your Marketing Activities

Sales impact or business outcomes research is my go-to method to understand
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Sorin Patilinet
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