Real People Don’t Think a Lot About Your Brand
Your target consumer probably doesn’t think about your brands as often
Research
Nothing Is 100% Certain in Marketing
Nothing is 100% certain in marketing. Every attempt to understand the consumer
Share of Search Is the Funkiest Free Marketing Metric Now
Share of Search is the marketing metric of the day
I’ve
Marketing Insights Adds Value by Confirming Experience-based Truths With Data
Insight is the capacity to gain an accurate and deep understanding of
Why Are Marketers Obsessed With Millennials?
We love millennials! Millennials are different; they are sharp, open-minded, techy, digital,
Stop Using Research like a Drunk Uses a Lamppost
When I started working for Mars, one of my favorite onboarding reads
Marketers Love Numbers, Traffic-lights Help Them More
A good researcher helps shape smarter decisions by not feeding marketers'
Understand People’s Real Actions and Behaviors for Better Decisions
Past behavior is a better predictor of future behavior than stated intent.